Greg Lafayette
President & Co-Founder
As President of Pacific Coast Wire and Cable. since its inception in 2019, Greg is responsible for customer acquisition, vendor relations and business development. His responsibilities include developing the company’s growth and productivity initiatives in the U.S., enhancing Pacific Coast's local and national presence and providing functional support. Previously Greg spent his career in the electrical wholesale industry with a strong background in solar, wire and cable; serving the commercial and industrial markets. Greg is passionate about building long-term relationships and going above and beyond serving others. Greg is very active in and out of the Reno-Tahoe community and serves at his local church as well as many different charity events. Greg enjoys and participates in many sports, he is happily married and has a daughter, 18 , and 2 boys, 23 and 38 years old.
