ABOUT US
GOING THE EXTRA MILE, ALWAYS.
Thanks to over 35 years of experience Pacific Coast Wire and Cable provides a quick response to your inquiries as well as unparalleled customer service. We demand the same outstanding service from our network of vendors so our promise is to not only provide excellent pricing for our products and services but peace of mind. Pacific Coast Wire and Cable delivers! We provide the kind of advisory services you can only hope for from most of your large national suppliers coupled with morals, ethics, values and the respect and accountability you deserve. We are dedicated to go the extra mile as it shows in everything we do.
OUR TEAM
GREG LAFAYETTE
President & Co-Founder | gregl@pacificcoastwire.com | (877)460-WIRE (9473)
As President of Pacific Coast Wire and Cable. since its inception in 2019, Greg is responsible for customer acquisition, vendor relations and business development. His responsibilities include developing the company’s growth and productivity initiatives in the U.S., enhancing Pacific Coast's local and national presence and providing functional support. Previously Greg spent his career in the electrical wholesale industry with a strong background in solar, wire and cable; serving the commercial and industrial markets. Greg is passionate about building long-term relationships and going above and beyond serving others. Greg is very active in and out of the Reno-Tahoe community and serves at his local church as well as many different charity events. Greg enjoys and participates in many sports, he is happily married and has a daughter, 18 , and 2 boys, 23 and 38 years old.
Donna Marie Lafayette is originally from the East Coast. She holds a degree in Business and Marketing. Donna Marie was number one in Sales Management in Telecommunications. Donna Marie is presently a Business Owner and has delivered her expertise in a very successful progressive Medical Aesthetic practice for 22 years. Donna Marie serves as Vice President and Co-Founder of Pacific Coast Wire and Cable Inc. She strives for excellence in company operations, development of customer relationships, and addressing the customer's needs; integrity is number one. She is a team player, and enjoys the collaborative effort of training, encouraging, and offering support, and direction to others in achieving the common overall objective in productivity and efficiency. Donna Marie is happily married, and a mother to her daughter and two sons.
DONNA-MARIE LAFAYETTE
Vice President & Co-Founder | donnal@pacificcoastwire.com | (877)460-WIRE (9473)
Jerry brings 35 years of commercial and utility electrical experience and 12+ years of C&I plus Utility experience in renewables (Solar, ESS, and BOS) at the development, construction, and O&M levels. He has worked in coaching and team building with customers, most recently assisting start-up installers in growing into 100+ jobs a month installation companies by leveraging credit and financing tools to accommodate growth. He is currently growing Pacific Coast Wire and Cable’s portfolio of Solar and ESS products, access to labor pools, engineering services, and sales assets, with the intention of helping our partners increase profit, reduce costs and improved ROI. His combined vision, networking, and knowledge base makes him a valuable asset for our many partners.
JERRY BIRON
Senior Sales Engineer | Jerry@pacificcoastwire.com | (877)460-WIRE (9473)
Fiber Optic Trainer/Network Consultant | danp@pacificcoastwire.com
Dan Payne brings over 48 years of experience as an innovator, trainer, and designer of various systems related to security, communications, and operational readiness. Under his direction, his company completed many DoD contracts, various Federal, numerous State, many municipals and 39 Community College contracts. Dan is a dedicated and technically skilled business professional with a versatile administrative support skill set developed through experience as an office manager, secretary, administrative assistant and office clerk. Certified Training Provider for Lucent Technologies, Seicor, AMP, 3M, Valdor, Fluke, Independent Technologies (OTDR) and 17 other telecommunications industry programs. He is also a BICSI Certified Training Provider and Electronics Technicians Association (ETA) Certified. Dan has been a firm believer in long term relationships with clients and customers focused on solutions and accomplishments of all tasks. Dan has been happily married for over 44 years with two lovely daughters and one grandchild.
DAN PAYNE
As Vice President of Operations and Marketing at Pacific Coast Wire and Cable,
Ken Kasterko is responsible for facility operations, customer acquisition, and marketing. Previously Ken spent his career in the Automotive Collision Repair industry with a strong background in operations, culture development, training, and sales support. Ken is passionate about people and creating long-term relationships that help our customers win in the marketplace. Additionally, Ken has been involved in the Greater Reno-Tahoe area in ministry for almost 20 years serving and pastoring. Ken enjoys hiking, biking, running, and is involved in the ultra-running community. He especially enjoys making his wife of 30 years laugh. He has a son, Ethan 21, and a daughter, Mary 19.
KEN KASTERKO
Vice President of Operations and Marketing | kenk@pacificcoastwire.com
Diane Kasterko is responsible for Payables, Receivables, and cash management. Diane is the owner of Endurance Business Services, a remote bookkeeping service, that has been serving business owners and non-profits for more than 15 years. Diane has a business degree from the University of Nevada, Reno. Diane is a QuickBooks expert and has years of experience helping businesses mind their finances and position their businesses for growth. Additionally, together with her husband, Ken, Diane has been involved in the Greater Reno-Tahoe area in ministry for almost 20 years serving and pastoring. Diane enjoys hiking and backpacking. She loves spending time with her family, especially her young adult children Ethan and Mary.
DIANE KASTERKO
Bookkeeper/Controller | accounting@pacificcoastwire.com
Mikel Williams
Customer Service Representative | mikelw@pacificcoastwire.com
Mikel is responsible for handling customers' needs and delivering certainty to clients, following up, and helping get the best solutions for their problems. He has over 20 years in customer relations and is always striving to make sure clients' needs are met. He brings life, energy, and positivity to our team and anywhere he goes. Mikel enjoys staying active, when he’s not working with clients, you can find him in the gym doing MMA, working out, or with his family. He is an exceptional family man. Mikel has 1 daughter, 4, and 3 sons, 11, 8, and 5. Mikel wants to make the world a better place one smile at a time and loves learning new things.
AFFILIATIONS
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Mission Statement
At PCWC we know the uncertainty of project development and construction. We understand the complexity of getting the right product at a competitive price delivered on time. We apply our expertise & experience to increase certainty and simplify the process so you can complete more projects on time & increase profitability.
Values
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Listen to Customers
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Be Present
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Follow Through
Our Theme
The greatest servant achieves the greatest results for all!